Monday, August 8, 2011 Intergrating your products Smart dealers are intergrating solar energy with other energy saving products like replacement windows, Window Quilts, Commercial Lighting retrofits,Attic Barriers and other related products. Often times the sale of one product leads to the sale of others. It is important to know how each relates to the other and how they relate to solving the needs of the consumer. 12:16 pm edt          Comments Sunday, February 6, 2011 DEPENDENCE ON GRANTS FOR SOLAR AND OTHER ALTERNATIVE ENERGY EQUIPMENT The alternative energy business is more dependent on grants than it should be. There is too little emphases on old fashioned marketing and sales planning. Marketing and down and dirty sales are critical for companies wishing to continue in the future. Marketing solar  is not as hard as some dealers are making it out to be: but it does not sell itself and, because of general market conditions a knowledge of financing options is critical. 9:45 am est          Comments Friday, August 13, 2010 Marketing in a bad economy Marketing solar during tough economic times of low consumer confidence and tight loan approval requirements is not easy. However, many smart solar dealers are using the tough times as an asset in their marketing. Solid network marketing can go a long way toward surviving tough economic periods and works well even in economically difficult markets. 3:05 pm edt          Comments Friday, March 19, 2010 Complications Anyone who has studied the subject knows that home buyers and refinancers would greatly benefit from the addition of solar or other renewable energy installations on their homes; So, the question becomes, why don't more of them do so. In many cases it is the (perceived) very complicated process involved in purchasing or refinancing a home that stands in the way. New federal regulations on mortgage disclosures have made the lives of loan originators and processors very difficult. The fact is, these days, the MAJORITY of loan originators and processsors are not clear as to the complete process. As such, 'exotic' additions like renewable energy equipment becomes to them just another complicating factor in the loan process. Can this be overcome? Yes; it must be overcome. You, as a dealer in Solar, Wind, or Geothermal equipment  must be willing and able to educate Loan officers, Loan Processors, and Real Estate Professionals about your products and that also means the financing of your products. It is not really as complicated as it seems; but you must take the trouble to educate yourself about the considerable advantages of 'going green'; then plan to pass that education to your real estate professionals. 1:28 pm edt          Comments Wednesday, March 10, 2010 Energy Independence is vital to America For America to survive and thrive in the future, we must develop our energy independence. As the world's population grows and the citizens of other nations begin to emulate the lifestyles they see in America and the other developed nations, the demand for energy will explode. Right now, America uses more energy per citizen than any other nation. In fact it has been postulated that if every human on the planet used the same amount of energy as the average American, we would need seven Earths to provide for everyone.  Our push for clean renewable energy is not only proper, but necessary.   10:01 am est          Comments

2011.08.01 | 2011.02.01 | 2010.08.01 | 2010.03.01 | 2010.02.01

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